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Saturday, 20 September 2014

The Design

"De+Novation"

Understanding the importance of researching prior design, Coway has held design exhibition called “De+Novation” every year as a venue at which vision may be suggested.

A design forum has also been held which consists of external design experts as a way to seek diverse perspectives on design. Moreover, the company has establish an information infrastructure. 

As a result, just in a single year since initiating design management, the company was honored with the Presidential Award at the 9th Korea Design Awards in the category if design management.

In 2008, Coway swept the world-renowned design award including Germany’s iF Award, red dot Design Award and the IDEA Awards in the United States. These achievements represented the first ever design award grand slam for a Korea home wellness appliances manufacturer.   


In 2008, Coway swept the 
world-renowned design award
 


In 2009, the Presidential Council on Nation Branding selected Woongjin Coway as a consumer brand which improves has won accolades from the red dot Design Award since 2007, when the Award started to issue design certificates.

Among eleven products submitted, eight obtained a design certificates, clear evidence of Coway’s global top-class design quality. 











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